Tuesday, March 15, 2011

Netflix is a behemoth

Netflix controls 61% of all directly delivered digital movies.  The second best?  Comcast at 8%.  This is huge and not just for Netflix.  As Netflix is realizing that subscription based business models beat sale based models any of the month, Amazon is trying to get in the game.

Meanwhile, the first serious non-industry study of actual numbers behind media piracy have come out.  The conclusion can basically be summarized as "deliver more to consumers for less".  The point of these developments is that movie producers are pissing into the wind when they try to sue people into not using media distribution systems which already exist and are accessible.  The real goal needs to be to capitalize on new methods of distribution and figure out pricing which makes sense in today's economy.  Or they can keep hiring the country's scummiest lawyers to sue their own customers while Netflix continues to clean their clocks.

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